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THE EFFECT OF ENGLISH PREMIER LEAGUE MATCHES SHOWING ON DSTV ON NIGERIAN YOUTH

THE EFFECT OF ENGLISH PREMIER LEAGUE MATCHES SHOWING ON DSTV ON NIGERIAN YOUTH

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CHAPTER ONE

INTRODUCTION

1.1 Background of the study

Nigerian youths have formed part of the global followers of the British premier league matches. The national media’s specialty at covering and broadcasting the league has been unprecedented.

The passion, zeal, accuracy, and dexterity with which presenters of football matches broadcast and run commentary of the premiership and other leagues in Nigeria. This increases viewers’ love and interest for the game of football. Also developed in viewers is the interest to identify with a club side as a fan/supporter.

 

The followership could be compared to that experienced with the Nigerian local football league in the 1970 and mid 80s. Which has since been reduced drastically because of poor organization.

Apart from the national media, another medium providing Nigerians with the avenue. Thus, to view live coverage of these matches is the pay per-view centers, scattered all across the nation’s cities.

These viewing centers, specializing in providing pay per view services of European football matches. Have increased tremendously since the beginning of the 21st century. When more cable television net-works entered into the business with fairly affordable subscription rates.

 

Audiences viewing games, plus fanatic support for particular clubs, have increased. An average Nigerian youth and adult (male and female) are happy to identify as fan of a chosen club side in the british premier league. Visits at these viewing centers will find fans displaying knowledge of clubs history and player’s profiles, as well as mini-fans club (non-formalized club).

 

The league had in recent times fosters a common front in enhancing cultural and ethnic integration, peace, unity, love, harmony. As Giulianotti and Robertson (2004) argue, sport, in particular football has been the world’s most popular leisure pursuit, at least since the late 19th century. Nowadays, it is one of the most dynamic and sociologically educational domains of globalization (Ibid).

Transnational football broadcasting is the main instrument of football globalisation (Akindes, 2011). The transnational football media corporations engage in globalization and commodification of the football worldwide. They provide the business infrastructure for the global flow of football games and increase the number of specialist televised football channels (Giulianotti& Robertson, 2007b) for example, the super sport channel of Digital Satellite Television (DSTV) in Africa.

 

As Giulianotti& Robertson (2004) argued, the fundamental aim here is to reach the local audiences for trade. They reach these local audiences through top to bottom hierarchical chains ranging from the global producer, continental distributor, national broadcasters and finally what Onwumechili and Akindes (2014) call ‘‘the local electronic stadium’’ – in my study, the DSTV houses, which are small local businesses with a satellite television.

 

Transnational televised football is generating a new form of fandom in subSaharan Africa. Many young football fans watch the televised European football matches in ‘‘trans-local electronic stadiums’’. Such as football bars, restaurants and kiosks (Akindes, 2011).

 

In Ethiopia, the newly emerged football fans watch European televised football. Mainly the English Premier League, in the places locally known as DSTV houses. The DSTV houses are local, small business centres, which air the European televised football matches to local audiences. That range in age from 8 to 40 years old by subscribing to the South African based DSTV satellite with pay-tv services.

 

THE EFFECT OF ENGLISH PREMIER LEAGUE MATCHES SHOWING ON DSTV ON NIGERIAN YOUTH

Children who are in the age range of 8 to 18 years old make up a significant number of the DSTV houses’ audiences. These child audiences are new and created by transnational football media, for example DSTV.

 

In Giulianotti and Robertson’s (2004) terms, they are de-territorialized football communities of “self-invented virtual Diasporas. However there is the  social negative effect such as conflict, youth fraternity, and anti-social behaviors. And in recent times many youths have been found spending more times in betting houses than on their studies.

In 2006 and 2007, the effects of English premiership on Nigerians (youths and adults alike) took a new dimension when fans began to label streets after particular football club in the English premiership. There was conflict in parts of Lagos and Ibadan, and other parts of the country. Which in some cases lead to violence and killings between supporters of different clubs. Is ethnic identity growing from this? On the surface, it seems that the characteristics of ethnicity are observably on the rise.

 

While the academic works have sought to analytically examine the origins, practices and the attitudes of this particular fan phenomenon. The newspapers and magazines tend to be more alarmist though reflective, in ways that visualise these fans as estranged local supporters the poor-performing Nigerian football management (Amiesimaka, 2012 for example).

 

However, most of these studies are aspatial in nature despite the fact that electronic fandom as a phenomenon is essentially space-orientedness (see Eastman & Land, 1997; Dixon, 2014).

Another identifiable lacuna in the emerging Nigerian scholarship on the subject is the predominant insular outlook of many of the works. That seem to divorce the everyday practices of the fans from the wider socio-economic environment of consumption and marketing. Dominated by product retailers (clothes, souvenirs, beer, etc.), gambling outfits, and fund raisers of all sorts.

With this picture, one may conclude that football is an instigator in causing conflict and the same time at integrating people – a strong point or element in peace and community building. The  research therefore intends to provide  an assessment  on the effect of  English premier league matches on  Nigerian youths with a case appraisal on Nassarawa state university undergraduates.

 

1.2   STATEMENT OF THE PROBLEM

The  problem confronting the research is to proffer an assessment on the effects  of English

Premier league showing on Dstv on Nigerian youths with a case study of Nassarawa state university   undergraduate.

 

1.3    RESEARCH   QUESTIONS

1   What is the nature of  English premier league

2    What is the effect of English premier league matches on Nigerian youths

3    What is the effect of English premier league matches on Nassarawa state university undergraduate.

 

1.4      OBJECTIVE OF THE RESEARCH

1         To determine the nature of English premier league

2         To appraise the effect of English  premier

3         To determine the effect of the league on  university undergraduate.

 

1.5 SIGNIFICANCE OF THE RESEARCH

The research intends to determine the effect of English premier league and to assess its effect on university undergraduates.

It shall also serve a veritable source of information concerning sports and social effect.

 

1.6 SCOPE OF THE STUDY

The research shall  proffer an assessment of the effect of English premier league matches on Nigeria youths, with a case appraisal of the effect on university undergraduate students.

 

Conclusion

In conclusion, the Nigerian youths have abandoned local football in the country in favour of European football. Their passion, dedication and commitment are for foreign football clubs. Again, Nigerian youths are regular internet surfers and have embraced the values of the technology like technology companionship, technology determinism, and global citizenship.

European football enjoys great followership among Nigerian youths, and this is linked to strategic football management and high level funding the game enjoys in Europe.

These are identified as source of European football attraction to Nigerian youths. Unlike, leadership deficit; Poor management; corruption, and poor facilities presently available to Nigerian youths. This study has been able to establish that European football obtained the interest of Nigerian youths majorly because Nigerian football is in disarray.

 

It has also been able to establish that impressive management of European football and quality football on quality pitches are part of the attractions that got the interest of Nigerian youths.

Furthermore, the study has been able to identify internet values that are undermining Nigerian citizenship values in our male youths. Similarly, poor management of Nigerian football drew the youths to find solace in European football.

Ikemesit

Ikemesit Akpan is my name. I am a Nigerian author. I work with projectboss.com.ng. I'm a researcher and a writer of academic research. ikemesitetukapan20233@gmail.com

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